As we all know, humans can communicate with one another, in one way, shape, or form, but are we doing this as effectively as we could? I'd say the answer is no. How many misunderstanding do we have with people? How about that text you sent to a friend, which they misconstrued? How about that class presentation you gave, and you didn't know what you where talking about...guess what? Your audience didn't know what you were talking about either. These misunderstandings happen all the time, and with the ever increasing use of multi-media flat forms, in which we use to communicate, I'd say the study of rhetoric is more important than ever. The ability to communicate well, is the ability to reach many.
Aristotle: Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.
A. Richards: Rhetoric is the study of misunderstandings and their remedies.
"A Few Definitions of Rhetoric." Stanford University. Web. 25 Aug. 2011.
<http://www.stanford.edu/dept/english/courses/sites/lunsford/pages/defs.htm>.
I need to know more about "effective." Do FFT think rhetoric has to be "effective" or is rhetoric more general than that?
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