Affect Transfer & Presence

The image above is a great example of affect transfer, as we see a child with her head dented in like a vehicle would be, in an auto-accident. As, a parent this visual image makes me think of my own child, and how I would never want anything harmful to happen to her. After observing the image, I immediately read the text, and see that this an advertisement about speeding in town. The image, now tied in with the text, makes me think about possibly hitting a child or injuring my own, because of speeding through town.

This advertisement is a very good example of affect transfer, as the image evokes a fearful emotional response right away. Little verbal information is needed to get the point across.


Presence

An example of rhetorical presence (convincing argument) in my life is when I saw a commercial for the documentary The Cove. I had only seen the commercial/advertisement for the documentary a few times, but it struck a cord in me. It showed images of dolphins being slaughtered, and what looked like a lake of bloody water, and convincing information bout how this "cove" was kept a secret over in Japan. 

I did not rush out and see the documentary in theatres. Actually, over time I had forgotten about it. It was not until I was in my local library, and saw this dvd for rent, that I recalled those scenes of the bloody water, and dolphins dying, and wanted to learn more about this "so called" secret.

I watched the documentary, and it was just as disturbing, as the commercials made it out to be. I then posted an image, and a link to the website for The Cove, on Facebook, and encouraged/convinced others to watch this documentary, as well. I also posted a link to another website, where one could sign the petition to stop the slaughtering of dolphins at this cove, in Japan. Many people on Facebook responded, and had to remembered the commercial for this documentary, and wanted to know which library I rented the documentary from. I feel that I used rhetorical presence (convincing argument) on Facebook, as the commercial/advertisement for The Cove, used rhetorical presence on me.